The tablet market in India has grown significantly in the third quarter of 2023. According to a report by CyberMedia Research (CMR), India’s tablet market in Q3 2023 saw a 41% quarter-on-quarter (QoQ) growth. The growth was driven by strong demand for 5G tablets and premium models. As per the report, 5G tablet shipments grew 86% year-on-year (YoY) in Q3 2023.This accounted for 16% of overall tablet shipments. Meanwhile, demand for premium tablets (Rs 30,000 or above) and their shipments increased 79% QoQ. However, the overall tablet market witnessed a 10% YoY decline in Q3 2023.
How different brands performed in Q3 2023
Apple led the India tablet market in Q3 2023 with a 26% market share. The South Korean tech giant Samsung took the second position with 21% and Lenovo took the third place with 20% market share. With a 20% increase, Apple also experienced the strongest YoY growth among the top three players.
Samsung secured the second spot with the help of its key models, including the Tab A8 (Wi-Fi + 4G) and Samsung Galaxy Tab S6 Lite P613 (WiFi, 4GB 64GB). These models accounted for 18% and 15% market share, respectively.

Lenovo’s table models like the Lenovo Tab M10 Gen3 4G and Tab M9 (Wi-Fi +4G 4GB 64GB), held 14% and 10% market share, mainly in the value-for-money tablet segment (Rs 7,000-Rs 25,000).
The report also predicts that the overall tablet market in India is expected to experience single-digit YoY growth in 2023.
What analysts have to say
CMR analyst Menka Kumari said: “The robust growth of Apple, coupled with standout performances from Realme and Xiaomi, signals a significant shift in consumer preferences at both the premium and value-for-money end of the Tablet PC market. We believe the uptick in 5G adoption during Q3 2023 marks a crucial industry moment, opening new possibilities for users, content creators, and businesses. With the continued proliferation of 5G, we anticipate an increasingly dynamic and seamless user experience across a diverse range of applications and services. The substantial growth in market shares for key players like Apple, Realme, and Xiaomi reflects a growing demand for diverse tablet options in India. The competition is intensifying, and companies that can successfully navigate this evolving landscape by focusing on customer preferences and technological advancements are poised for continued success.”