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Apparel Group, a leading global fashion and retail conglomerate, has announced the continuation of their partnership with the Bollywood stars Janhvi Kapoor and Aditya Roy Kapur for their brand ALDO. This strategic move by Apparel Group, strengthens the brand’s presence in the Indian market and aligns with its commitment to innovative marketing strategies.
Aditya Roy Kapur and Janhvi Kapoor join hands for the new campaign of ALDO; watch
In their latest campaign featuring Aditya Roy Kapur and Janhvi Kapoor, ALDO unveiled its Spring ’24 collection offering diverse range of products, where comfort meets style seamlessly. From metallic stilettos to elegant ballerinas, each shoe is crafted with Pillow Walk™ technology for unparalleled comfort. Men can enjoy effortless slip-on styles perfect for day-to-night transitions. This spring, ALDO is available in an exciting array of new colours, designs, and textures.
Speaking about continuing their partnership with them, Tushar Ved, President, Apparel Group India Pvt Ltd, said, “Our partnership with Janhvi Kapoor and Aditya Roy Kapur brings us immense joy and fits seamlessly with our objectives. This partnership has significantly expanded Apparel Group’s reach. This collaboration not only deepens consumer trust in our brand ALDO but also fortifies Apparel Group’s standing commitment towards their consumers in the Indian market.” Commenting on it further, Mr. Abhishek Bajpai, CEO of Apparel Group India Pvt Ltd, added, “The collaboration with the talented duo, Janhvi Kapoor and Aditya Roy Kapur, underscores our commitment to authenticity and style at ALDO India. Their active energy and flair strengthen our brand’s credibility and resonate strongly with our consumers. With continued engagement, we look forward for even greater success in the future.”
Aditya Roy Kapur too opened up about this association by stating, “As we unveil ALDO’s captivating Spring ’24 collection, I’m thrilled to be part of a journey that merges style and comfort seamlessly. Each pair tells a unique story, inviting everyone to embrace their individuality with every step.” Whereas, Janhvi Kapoor shared, “As we introduce ALDO’s enchanting Spring ’24 collection, I’m delighted to join a celebration of style and sophistication. These shoes aren’t just footwear; they’re a statement of confidence, allowing everyone to express their unique flair effortlessly.”
Also Read: Janhvi Kapoor shines bright in a stunning ice blue saree by Amit Aggarwal
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