After release of Lost, ZEE5’s subscriber base skyrockets; Yami Gautam credits success to stakeholders : Bollywood News – Bollywood Hungama

Bollywood

After release of Lost, ZEE5’s subscriber base skyrockets; Yami Gautam credits success to stakeholders : Bollywood News – Bollywood Hungama

TruthOutMedia

July 1, 2023

After release of Lost, ZEE5’s subscriber base skyrockets; Yami Gautam credits success to stakeholders : Bollywood News – Bollywood Hungama

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One of the most bankable and dependable stars the Hindi film industry boasts off, Yami Gautam is often credited with shattering the glass ceiling by portraying powerful female characters. The actress had a solid first half in 2023 and after winning praise for her performances in Lost and Chor Nikal Ke Bhaga has an exciting year ahead with Dhoom Dham and OMG 2.

After release of Lost, ZEE5's subscriber base skyrockets; Yami Gautam credits success to stakeholders

After release of Lost, ZEE5’s subscriber base skyrockets; Yami Gautam credits success to stakeholders

It’s not surprising then that one of India’s leading OTT platforms had witnessed a tremendous surge in its subscriber base following the release of her highly anticipated thriller Lost.

While producers on OTT platforms do not have any set parameters of success unlike the box office, Yami Gautam who headlines the film believes that this achievement is a testament to the faith audiences have in compelling content and is extremely grateful for the validation it brings.

Expressing her gratitude Yami says, “I was recently told that the OTT platform witnessed a surge in subscribers post the release of Lost. For an actor, the biggest validation is when the stakeholders who invest in you, be it the producers or production banners or platforms, get their returns. Be it in theatres or here, an audience investing time and money in you is what creates this domino effect on the films. So this is testimony to the faith audiences have in me and the kind of films that I choose to associate with, and I couldn’t be more grateful.”

Inspired by true events, Lost followed the journey of a young woman crime reporter played by Yami Gautam who investigated the sudden disappearance of a talented theatre activist. The actress has an interesting lineup of films ahead with Dhoom Dham and OMG 2 which is set for a theatrical release on August 11.

Also Read: EXCLUSIVE: Yami Gautam says Lost co-star Pankaj Kapur is ‘detail-oriented’: ‘He believes that small things make a huge difference’