Generative AI is slowly spreading its views and is being used by individuals as well as organisations. According to a report by CNBC, Amazon will use generative AI to summarise the product reviews on its site. Amazon has confirmed that the feature is currently under testing. However, it didn’t reveal which AI model — ChatGPT or others — is being put to work to summarise the product reviews. “We are significantly investing in generative AI across all of our businesses,” Amazon spokesperson Lindsay Shanahan said in a statement to CNBC.
How will AI work in product reviews?
It’s not as if the product reviews published on Amazon will be written using. The reviews will written by customers only. However, Amazon is testing a feature that will use AI to summarise the reviews that have been written by customers. It will look like a brief summary of what customers like or didn’t like about a particular product. Amazon will put a disclaimer at the end of the summary, which will read “AI-generated from the text of customer reviews.”
A summary of a children’s toy was spotted on the Amazon app, which was generated by AI. The summary says that buyers gave positive feedback around its “fun factor, appearance, value, performance, quality, charging, and leakage.”
“However, the majority of customers have expressed negative opinions on these aspects. “For example, some customers have paid over $100 for a toy that wasn’t worth it, while others have experienced issues with the product’s quality and charging,” noted the AI-generated summary.
This could end up being a useful feature for prospective Amazon customers. Rather than reading hundreds of reviews of a particular product, a summary will help users to know what the gist of all the reviews actually is.