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Twitter — which is now known as X — has been quite an opinion divider. More so in the last 12 months since Elon Musk acquired the social media platform. A lot of advertisers have reportedly walked away because of certain decisions Musk has taken. More recently, antisemitism controversy has surrounded Twitter. In a recent interview, Apple CEO Tim Cook explained the company’s decision to continue using Twitter, despite accusations of antisemitism on the platform.
When asked by CBS Sunday Morning’s John Dickerson whether Apple should cease advertising on Twitter, Cook said, “It’s something that we ask ourselves. Generally, my view is Twitter is an important property. I like the concept that it’s there for discourse and there as a town square. There’s also some things about it I don’t like.”
Musk, in the past, has publicly praised Apple for being one of the leading advertisers on X. The Cupertino-based company has been advertising heavily on X and it was reported that it was one of the biggest companies to do so. Musk also claimed earlier this year that he had held clear-the-air talks with Cook but didn’t clarify what the conversation was all about.
Cook’s comments come after Apple faced pushback for its continued use of Twitter, including spending heavily to advertise on the platform.
The Apple CEO was also asked about the antisemitism on X. “Yeah, which is abhorrent. Just point blank, there is no place for it.” Cook was asked whether Apple keeps evaluating its stance on advertising on Twitter. “It’s something we constantly ask ourselves,” Cook said.
It remains to be seen whether Apple will continue to use X in the long term. However, Cook’s comments suggest that the company is aware of the concerns and is evaluating its options.
When asked by CBS Sunday Morning’s John Dickerson whether Apple should cease advertising on Twitter, Cook said, “It’s something that we ask ourselves. Generally, my view is Twitter is an important property. I like the concept that it’s there for discourse and there as a town square. There’s also some things about it I don’t like.”
Musk, in the past, has publicly praised Apple for being one of the leading advertisers on X. The Cupertino-based company has been advertising heavily on X and it was reported that it was one of the biggest companies to do so. Musk also claimed earlier this year that he had held clear-the-air talks with Cook but didn’t clarify what the conversation was all about.
Cook’s comments come after Apple faced pushback for its continued use of Twitter, including spending heavily to advertise on the platform.
The Apple CEO was also asked about the antisemitism on X. “Yeah, which is abhorrent. Just point blank, there is no place for it.” Cook was asked whether Apple keeps evaluating its stance on advertising on Twitter. “It’s something we constantly ask ourselves,” Cook said.
It remains to be seen whether Apple will continue to use X in the long term. However, Cook’s comments suggest that the company is aware of the concerns and is evaluating its options.
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