Ayushmann Khurrana expresses his desire to pick films that represent New India; says, “Would like to capture and reflect the aspirations, ambitions, and values of a growing, dynamic, and rising India” : Bollywood News – Bollywood Hungama

Bollywood

Ayushmann Khurrana expresses his desire to pick films that represent New India; says, “Would like to capture and reflect the aspirations, ambitions, and values of a growing, dynamic, and rising India” : Bollywood News – Bollywood Hungama

TruthOutMedia

October 27, 2023

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Ayushmann Khurrana, who is riding high on his recent 100 crore hit Dream Girl 2, has become the only Indian actor to be honoured by TIME Magazine twice in just three years as one of the most influential people in the world for his path-breaking work in using cinema for social change. He is also a very vocal child rights supporter and is currently UNICEF’s National Ambassador!

Ayushmann Khurrana expresses his desire to pick films that represent New India; says, “Would like to capture and reflect the aspirations, ambitions, and values of a growing, dynamic, and rising India”

And now, according to a study by the Indian Institute of Human Brands (IIHB), Ayushmann Khurrana has been termed as the most lovable and relatable youth icon in India. About his growing brand equity and his impact on the people of India, Ayushmann said, “It is humbling to see how they (brands) have entrusted me with the responsibility to deliver their product promise and values in an authentic, credible, relatable, and clutter-breaking way.” He added, “I think about how my film choices have triggered a positive change in mindset and played a large role in brands seeing me as someone credible enough to synergize with their vision.”

Ayushmann also expressed his desire to pick films or endorse brands that represent the zest of New India! He maintained, “Through my choice of cinema, I would like to capture and reflect the aspirations, ambitions, and values of a growing, dynamic, and rising New India, and reflect these in my brand journey too. I want to tell a unique story with a lot of heart, to subvert the norm and tell people to create their own path.”

He went on to continue, “By choosing inclusive scripts, subjects and playing disruptive characters the endeavor from my end has always been to connect pan-India and challenge the status quo at every given opportunity. Through my journey with brands, movies, and music all I want to do is make people smile, fill their hearts with happiness, bring them together and rise above.”

Maneesh Krishnamurthy, Head – Marketing, Eyecare Division, Titan Eye+, a Titan Company, speaks about the qualities of Brand Ayushmann Khurrana that appealed to the brand. He also went on to speak about the actor as he revealed, “Ayushmann Khurrana is the poster boy of mainstream cinema pushing the boundaries of typical Bollywood content while constantly shifting gears to accomplish the extraordinary. With his portfolio of work Ayushmann has set the benchmark of versatility, substance, and excellence.”

Ayushmann also endorses Kit-Kat & Rupali Rattan. Director – Confectionery, Nestlé India Limited, also spoke about the subject, “Ayushmann Khurrana represents a fresh, positive attitude towards life much like our target audience. We felt these qualities tied in well with the brand’s philosophy and he made for a perfect brand ambassador to encourage people to have more breaks. He helped bring in mass appeal, strong cut-through and high relatability to the brand by playing the role of a new professor in the Kitkat brand film which was launched in 2020.“

Also Read: “Dream Girl 2 was a film where my childhood nostalgia of Chachi 420 came alive,” says Ayushmann Khurrana