Microsoft has announced that it is bringing AI magic into enhancing shopping experience on Bing search engine and AI chatbot on Edge. The company announced a slew of new tools that will harness the power of AI to automatically generate buying guides.
For example, if you are taking admission in a college and have no or less idea what to shop before taking the next big step, just type “college supplies” in Bing.com search box, and the AI chatbot will return a Buying Guide telling you what to look for.
Furthermore, it will also let you compare items next to each other in a smart compare table. Microsoft announced that Buying Guides in Bing are available in the US and will be rolling out to other markets over time. Additionally, Buying Guides in Edge are starting to roll out worldwide.
AI-powered reviews
Microsoft is also launching AI-powered reviews and insights. If you search for a product, for example, a productivity laptop, Bing Chat in the Edge sidebar and Bing will suggest what aspects to consider when shopping for laptops like specifications, weight, battery and more.
When you have chosen a model for yourself, you can ask Bing Chat in Edge to summarise what people are saying about it online, instead of going through multiple, lengthy reviews. Review Summaries are rolling out worldwide.

Price Match
The third tool that is being rolled is Price Match. So when you’ve finally selected your favourite laptop, Bing and Edge can help you find the best price and time to buy.
“Our Price Match feature continues to work for you, even after your purchase, by monitoring the item’s price and assisting you in requesting a match if it drops,” the company said.
This toll will be available in the US. Other tools such as Price History, Price Comparison, Coupons, Cashback, and Package Tracking are available in select markets and built-in to Edge.