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Bollywood Hungama’s two day OTT India Fest began with a bang today, that is, October 18. The second session of the day called ‘The art of reinvention in the times of OTT’ consisted of Karishma Tanna, Dia Mirza, Aditi Rao Hydari, Barun Sobti and Nikhil Madhok, Head of Originals, Amazon Prime Video, raising important points.
Bollywood Hungama OTT India Fest: “OTT is a life-saver. Dhak Dhak got limited theatrical release. When it streams on OTT, it’ll find an audience in 180 countries” – Dia Mirza
Dia Mirza referred to her recent film Dhak Dhak and said, “I am drawn to stories that can make a difference. Even with Dhak Dhak, the kind of themes we have addressed in the film, it has been done so quietly and beautifully without screaming feminism. Everybody will agree here that storytelling is the most powerful tool to social change.”
She later said, “For me, OTT is a life-saver. I’ve waited many, many years for such parts and narratives. It saved my life, quite literally. What OTT did for a lot of women was that it gave them an opportunity to really, really invest themselves into something powerful. It democratized the system. OTT has given them opportunities to showcase their skills.”
Dia further added, “OTT is a miracle we all were waiting to happen. The big screen has its magic. But the convenience, comfort and intimacy of people watching on their mobile screens is unparalleled.”
She continued, “OTT helps us to reach out to a wider audience. Dhak Dhak has had a limited release right now and it’s getting a lot of love. But when it lands on an OTT platform, it’s going to go to 180 countries. This was unimaginable for us 20 years ago.”
The Bollywood Hungama OTT India Fest, in association with Cinema Waale Film and Television Productions LLP and Across Media Solutions, held on the 18th & 19th of October 2023 at Taj Lands End, Mumbai were presented by Sonata Poze, powered by TVS Jupiter and Kheloyar, Driven-by JK Tyre Blaze Rydr, alongside Matchmaking partner Bharat Matrimony, Stylish Audio partner Skullcandy, Banking partner Bank of Baroda, Healthcare partner Fujifilm Healthcare, True Chocolate partner Smoor, Astrology partner Astroyogi, Wellness Partner HCG hospitals, Cricketing Partner Metashot in association with Festival partners Satvik, Snacking partner Special Choice, Outdoor partner Bright Outdoor Media, Radio partner Radio City, and celebration partners Johnnie Walker and Heineken Silver.
More Pages: Dhak Dhak Box Office Collection , Dhak Dhak Movie Review
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