Mark Zuckerberg, officially announced the new Broadcast Channel feature for Instagram via an official blog post. For those unaware, the Broadcast Channel feature is a public channel created by content creators on the platform to interact and engage with their followers and share their activities, projects and more.
The blog post also confirms that Meta is planning to bring the same Broadcast Channel feature on Messenger as well as Facebook soon. The company will also start testing the feature on both platforms soon.
The blog post does not specify when exactly the feature will be available on Messenger and Facebook platforms and neither it has confirmed by when it is planning to expand Instagram’s Broadcast Channel feature to more regions.
For those who aren’t aware, Meta has currently rolled out the Broadcast Channel feature to a limited number of creators. Also, the company has announced a waitlist program for creators who want to get early access to the feature. To signup for the waitlist, head to the provided link and then click on Request Early Access. Meta does request users to open the list on mobile devices.
Will Meta allow cross-platform broadcast channel support
Considering Meta already allows Messenger and Instagram integration for users. This hints at the possibility that Meta may integrate Facebook and Messenger’s Broadcast Channel feature with Instagram in future. However, these are merely speculation. Meta hasn’t officially confirmed anything officially about this as of now.
Steps to join a Broadcast Channel on Instagram
Users can find a Broadcast Channel either by name or using stories or profile links. Also, if you are an existing follower, a one-time notification will arrive when the creator posts its first Broadcast message.
Tap “Join a broadcast channel.” People not yet following the creator will be prompted to do so.
After joining the channel, it will appear in the Instagram inbox next to other message threads.