Amazon India continually seeks to enhance the online shopping experience for consumers through innovative tools and features. These endeavours aim to promote convenience, security, affordability, and facilitate seamless product discovery. Below, we offer a brief overview of some of these useful tools and guidance on how to locate them, empowering you to become a savvy shopper!

Discover top-notch bargains within the ‘Today’s Deals’ section

Exclusive shopping events such as Prime Day and the Amazon Great Indian Festival aren’t the sole occasions to discover bargains across your preferred categories.Daily, you have the opportunity to explore and purchase from a wide array of deals spanning various categories by visiting the ‘Today’s Deals’ page.
This page presents a diverse selection of limited-time deals featuring popular, reputable brands. Additionally, Prime members can further refine their search by filtering for Prime Exclusive deals, unlocking access to exclusive benefits reserved for members.

Create ‘Lists’ to organise items of interest and monitor deals and rewards

‘Lists’ serve as a helpful method for monitoring items you intend to purchase but are not prepared to buy immediately. By default, all Lists are private; however, you have the option to share your list and invite others to collaborate, particularly for events like birthdays, parties, and other gatherings.

Use ‘Keep shopping for’ to resume your browsing from where you last left of

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In the Amazon Shopping app, navigate to the Me icon (depicted as a person) located at the bottom of the screen to access ‘Keep shopping for’. Alternatively, this option can be found on the mobile app’s home page. For desktop users, the feature is prominently displayed at the top of the Amazon.in homepage as ‘Pick up where you left off’.
When searching for previously viewed products within the mobile app through the Me tab, you’ll discover all the items you were considering neatly categorised. Upon selecting any category, you’ll find your previously viewed products along with similar items, best sellers, deals, and top-rated items within that category, facilitating informed purchasing decisions tailored to your preferences.

Visualise products in your space using augmented reality virtual viewing

This functionality ensures that you won’t have to fret over whether your new couch will fit into your living room. Utilising the Amazon Shopping app, customers can visualise how specific products, such as furniture or TVs, will appear within their home environment by selecting the ‘View in your room’ option found on designated product detail pages.
Upon scanning the intended area, this tool seamlessly integrates the item into the space, allowing you to assess its physical dimensions and visual compatibility with your existing decor. Additionally, you have the flexibility to manipulate the item’s placement and orientation as needed.

Complete your online purchase and then collect it at a nearby Amazon Pick Up Store

Amazon provides the option to buy online and collect your items from an Amazon Pick Up Store, available for select products and PIN codes. This allows you to pick up your purchase instead of having it delivered. Opting for this service enables you to collect your order from a nearby Amazon Pick Up Store at a time convenient for you, particularly beneficial if you lack a physical delivery address. Simply select an Amazon Pick Up Store in your area to finalise your order.

Experience virtual try-ons for glasses and makeup

Amazon provides virtual ‘Try-On’ capabilities for certain sunglasses and beauty products, allowing you to experiment without leaving your home.
Navigate to the Amazon Shopping app and locate the ‘Try-On’ feature on the product detail page while browsing. For sunglasses, the app utilises your phone’s camera to enable a direct virtual try-on experience. For makeup, you have the option to upload a photo to visualise how the product appears on your face. Additionally, you can select a face or complexion similar to yours from the available options if you prefer not to upload a picture.

To make the optimal selection, compare an item with similar alternatives

For items in your cart that you’re contemplating buying, you can compare them with similar products by selecting the ‘See more like this’ button conveniently positioned beneath the item description in the cart. This allows you to swiftly assess Amazon customer ratings, prices, shipping options, colours, dimensions, weight, and other relevant details for each product at a glance.

Make informed purchasing decisions with Smartphone Genie on the Amazon mobile app

Customers can now discover the ideal smartphone for their specific requirements in just four straightforward steps using ‘Smartphone Genie,’ powered by Digit, on Amazon.in. This interactive tool aims to streamline the process of making informed smartphone purchases, guaranteeing that consumers select the perfect smartphone tailored to their individual needs. ‘Smartphone Genie,’ crafted to offer expert recommendations, streamlines the smartphone purchasing journey. Shoppers can effortlessly navigate the extensive array of smartphones by specifying their budget range, key usage scenarios, and preferred features.