EXCLUSIVE: Trade Analyst Taran Adarsh on Shah Rukh Khan’s mega-popularity amid the blockbuster numbers of Jawan: “To attain that kind of cult status, popularity amongst the classes and masses is very rare” : Bollywood News – Bollywood Hungama

Bollywood

EXCLUSIVE: Trade Analyst Taran Adarsh on Shah Rukh Khan’s mega-popularity amid the blockbuster numbers of Jawan: “To attain that kind of cult status, popularity amongst the classes and masses is very rare” : Bollywood News – Bollywood Hungama

TruthOutMedia

September 9, 2023

EXCLUSIVE: Trade Analyst Taran Adarsh on Shah Rukh Khan’s mega-popularity amid the blockbuster numbers of Jawan: “To attain that kind of cult status, popularity amongst the classes and masses is very rare” : Bollywood News – Bollywood Hungama

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With his second release of the year, Shah Rukh Khan once again proved that he is the undisputed king of the box office. His most anticipated film Jawan finally arrived on the big screens on September 7 and has obliterated the box-office. The film has collected Rs. 111.73 crores in two days since its release. Recently, trade analyst Taran Adarsh sat down with Bollywood Hungama to discuss the phenomena that is Jawan after the first-day numbers rolled in.

EXCLUSIVE: Trade Analyst Taran Adarsh on Shah Rukh Khan’s mega-popularity amid the blockbuster numbers of Jawan: “To attain that kind of cult status, popularity amongst the classes and masses is very rare”

Talking about Jawan coming in after the massive release of Gadar 2 and even OMG 2, Adarsh said that people had this misconception that the audiences might not turn up to theatres as they might have exhausted their monies. He said, “A lot of people in this industry had this misconception that people spent money on Gadar 2 and OMG 2. Someone from the fraternity recently texted me that this might affect Jawan in the interiors because people have exhausted their income in Gadar 2. I did not reply. I said that let the numbers come in and that will be a better reply to anyone and everyone who feels that way. I think a lot of people will be silenced after the collections that have come out because to attain that kind of cult status, popularity amongst the classes and masses – both, is very rare.”

He added, “At one point, people used to say that Shah Rukh Khan is more of a multiplex, big center star. Today, he has gone beyond those big centers and is delivering those numbers even in smaller centers.”

Jawan is a Red Chillies Entertainment presentation directed by Atlee, produced by Gauri Khan, and co-produced by Gaurav Verma. The film released on September 7, 2023, in Hindi, Tamil, and Telugu languages.