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After initially stating no plans, Google has announced it’s developing a dedicated YouTube app for Apple‘s Vision Pro headset. This news comes just days after the Vision Pro’s launch, with many surprised at the lack of a native YouTube app.
While details remain scarce, Google confirmed the app’s existence in a statement to The Verge, mentioning it’s “on our roadmap.” “We’re excited to see Vision Pro launch and we’re supporting it by ensuring YouTube users have a great experience in Safari. We do not have any specific plans to share at this time, but can confirm that a Vision Pro app is on our roadmap,” a YouTube spokesperson told The Verge.
This suggests the app is still in development, with no concrete release date provided. However, the statement also highlights Google’s focus on “ensuring YouTube users have a great experience in Safari” on the Vision Pro, indicating continued support for the browser-based version until the dedicated app arrives.
YouTube was the one of the few big names that had initially backed out of making a Vision Pro app. Spotify and Netflix are the other two names. Though Netflix co-CEO has hinted that a Vision Pro app may be on the horizon.
Last week, Netflix co-CEO Greg Peters explained the streaming giant’s decision. Peters, in an interview with Stratechery, voiced skepticism about the Vision Pro’s potential impact on the streaming landscape.He said that currently Vision Pro is “not relevant” to its subscriber base and raising concerns about its scalability.
Peters’ explanation revolves around the Vision Pro’s limited audience and niche appeal.He believes the “subscale” nature of the device, with current estimates suggesting limited shipments, makes it an unattractive platform for content investment. Peters said that the investment didn’t seem to merit too much value, suggesting that catering to a small user base wouldn’t be a wise use of their resources. “We have to be careful about making sure that we’re not investing in places that are not really yielding a return, and I would say we’ll see where things go with Vision Pro,” he said. Netflix may make a Vision Pro app in the future
Peters also didn’t close the door on Netflix creating a Vision Pro app. “Certainly we’re always in discussions with Apple to try and figure that out but right now, the device is so subscale that it’s not really particularly relevant to most of our members,” he said.
While details remain scarce, Google confirmed the app’s existence in a statement to The Verge, mentioning it’s “on our roadmap.” “We’re excited to see Vision Pro launch and we’re supporting it by ensuring YouTube users have a great experience in Safari. We do not have any specific plans to share at this time, but can confirm that a Vision Pro app is on our roadmap,” a YouTube spokesperson told The Verge.
This suggests the app is still in development, with no concrete release date provided. However, the statement also highlights Google’s focus on “ensuring YouTube users have a great experience in Safari” on the Vision Pro, indicating continued support for the browser-based version until the dedicated app arrives.
YouTube was the one of the few big names that had initially backed out of making a Vision Pro app. Spotify and Netflix are the other two names. Though Netflix co-CEO has hinted that a Vision Pro app may be on the horizon.
Last week, Netflix co-CEO Greg Peters explained the streaming giant’s decision. Peters, in an interview with Stratechery, voiced skepticism about the Vision Pro’s potential impact on the streaming landscape.He said that currently Vision Pro is “not relevant” to its subscriber base and raising concerns about its scalability.
Peters’ explanation revolves around the Vision Pro’s limited audience and niche appeal.He believes the “subscale” nature of the device, with current estimates suggesting limited shipments, makes it an unattractive platform for content investment. Peters said that the investment didn’t seem to merit too much value, suggesting that catering to a small user base wouldn’t be a wise use of their resources. “We have to be careful about making sure that we’re not investing in places that are not really yielding a return, and I would say we’ll see where things go with Vision Pro,” he said. Netflix may make a Vision Pro app in the future
Peters also didn’t close the door on Netflix creating a Vision Pro app. “Certainly we’re always in discussions with Apple to try and figure that out but right now, the device is so subscale that it’s not really particularly relevant to most of our members,” he said.
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