Google has announced that it is rolling out new generative AI tools for advertisers to create ads. These tools will help them in writing the headlines, descriptions and creating images that accompany the texts.
These tools will be available for those who use Performance Max campaigns that allow users to buy Google ads across YouTube, Display, Search, Discover, Gmail and Maps from a single campaign.
These new tools “will make Performance Max even better at helping marketers scale and build high-quality assets that drive performance”, Google said.
How these tools will help advertisers
Google AI will generate assets, including text and images, based on input text. The text and images can further be iterated and refined by adding more details in input prompts. Google says Performance Max will also take performance data into consideration when suggesting or generating certain assets for campaigns to help ads perform well.
“Our goal is to help marketers of all sizes drive greater performance. We want to help you generate and try creative concepts—whether that’s experimenting with new types of images and messaging or building your creatives from scratch,” Google said.
The company also said that Google AI will never create two identical images and any images generated will be unique to business or client.
AI tools guardrails
Google said that the company has put guardrails in place to prevent its systems from engaging with inappropriate or sensitive prompts or suggesting policy-violating creatives.
“Any ad created with generated assets is subject to our existing Ads policies before it serves and enforcement actions, if it violates our policies. And you’ll always have the opportunity to review all your generated assets before running them in a campaign,” Google said.
AI-powered asset generation for Performance Max will be available as a beta to all advertisers in the US by the end of the year.