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Amit Doshi, the Chief Marketing Officer of Britannia Industries, brings over 18 years of experience in brand marketing. The metaverse has transformed the food and beverage industry, providing innovative avenues for brands like Britannia to engage with audiences through virtual marketing campaigns. Britannia has embraced technology and virtual experiences with campaigns that transport audiences into the world of Britannia biscuits and showcase the inspiring narratives of India’s freedom fighters. Britannia has also introduced the Britannia Coffeeverse, a metaverse experience that gamifies the virtual coffee adventure. Data security and privacy are prioritized, with explicit consent obtained from users before collecting their data.

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