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Qualcomm and Mercedes-AMG Petronas have teamed up to leverage Snapdragon technology to enhance both in-person and online fan experiences. This strategic partnership aims to create new and exciting opportunities for fans to engage with the Mercedes-AMG Petronas team.
With the new partnership between Qualcomm Technologies and Mercedes-AMG Petronas Formula One Team, fans can expect to see innovative new solutions that will take their racing experience to the next level, whether they’re watching from home or in person.
The Mercedes-AMG Petronas Formula One Team is dedicated to exploring methods to expedite their digital transformation and establish an advanced smart space at their United Kingdom campus. In addition to Snapdragon technology, the team will also incorporate other advanced technologies from Qualcomm.
The newly unveiled Mercedes-AMG F1 W14 E PERFORMANCE car, showcased at the Silverstone circuit in the UK, also features the Snapdragon logo. This branding will be not only displayed on the car but also on the drivers’ racing suits, the attire of senior personnel, and even within the garage and trackside team areas.
Speaking on the collaboration, Richard Sanders, Chief Commercial Officer of the Mercedes-AMG Petronas Formula One Team, said, “We are pleased to announce our collaboration with Qualcomm Technologies, and welcome them into our expanding partner ecosystem. With several exciting projects planned, our shared passion for technology and innovation will bring noticeable benefits to our fans, our partners, and our team. It is great to welcome the Snapdragon brand and to see the logo on our newly launched 2023 car. We look forward to broadening our collaboration as we embark on our renewed partnership.”
This is not the first time that Qualcomm has collaborated with a high-performance automotive company to revolutionise the industry. In fact, just last year, Qualcomm partnered with Ferrari to help drive the digital transformation of the iconic Italian carmaker. Through this partnership, Ferrari was able to integrate Qualcomm’s technology into their vehicles, allowing them to provide customers with advanced connectivity features and an enhanced digital experience.
With the new partnership between Qualcomm Technologies and Mercedes-AMG Petronas Formula One Team, fans can expect to see innovative new solutions that will take their racing experience to the next level, whether they’re watching from home or in person.
The Mercedes-AMG Petronas Formula One Team is dedicated to exploring methods to expedite their digital transformation and establish an advanced smart space at their United Kingdom campus. In addition to Snapdragon technology, the team will also incorporate other advanced technologies from Qualcomm.
The newly unveiled Mercedes-AMG F1 W14 E PERFORMANCE car, showcased at the Silverstone circuit in the UK, also features the Snapdragon logo. This branding will be not only displayed on the car but also on the drivers’ racing suits, the attire of senior personnel, and even within the garage and trackside team areas.
Speaking on the collaboration, Richard Sanders, Chief Commercial Officer of the Mercedes-AMG Petronas Formula One Team, said, “We are pleased to announce our collaboration with Qualcomm Technologies, and welcome them into our expanding partner ecosystem. With several exciting projects planned, our shared passion for technology and innovation will bring noticeable benefits to our fans, our partners, and our team. It is great to welcome the Snapdragon brand and to see the logo on our newly launched 2023 car. We look forward to broadening our collaboration as we embark on our renewed partnership.”
This is not the first time that Qualcomm has collaborated with a high-performance automotive company to revolutionise the industry. In fact, just last year, Qualcomm partnered with Ferrari to help drive the digital transformation of the iconic Italian carmaker. Through this partnership, Ferrari was able to integrate Qualcomm’s technology into their vehicles, allowing them to provide customers with advanced connectivity features and an enhanced digital experience.
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