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WASHINGTON: As Joe Biden’s poll numbers flag ahead of next year’s election, it might seem obvious for the US president to look to the popstar billionaire who endorsed him in 2020, and whose every move is endlessly cataloged by the media.
It’s a fact his campaign knows all too well. “Please do not tell us that we need a Taylor Swift strategy. We are tracking,” quipped a recent communications job advertisement for his 2024 reelection bid.
And yet, in the highly polarised US political and media landscape, everything the superstar singer does or doesn’t do is likely to invite a simultaneous deluge of praise and firestorm of fierce criticism.
Swift is viewed favourably by 70% of Americans, the sort of numbers any president would kill for. Perhaps none more than Biden, whose approval ratings has dipped to 39% — the lowest of any recent leader at this point in their presidency, according to Gallup.
Swift’s 2020 endorsement of Biden, and her knack for using nonpartisan campaigns to re gister her “Swiftie” superfans to vote, doesn’t mean that politics comes without scrutiny for the superstar. As America has descended into hyperpartisanship, the singer’s previously apolitical stance increasingly came under fire — no matter if the frenzy was fed mostly by rumour and on social media.
At the same time, staying silent during the 2016 election bothered Swift personally, she would later say. The key between then and now, perhaps, is how much Swift has seen her stature grow as she breaks mu sic records, graces magazine covers and sees the press follow every detail of her life.
Her fans are mostly young women who have come of age in America’s hyperpolarised political era — and make up a key Democratic voting bloc.
But Biden’s numbers have dipped among the youth, especially as his administration has backed Israel in its war against Hamas. Swift, meanwhile, recently attended a fundraiser for aid for Palestinians.
According to a recent Harvard poll, the percentage of Americans aged 18-29 who “definitely” plan on voting has decreased from 57% to 49%, compared to those surveyed at this time in 2020. This is where Swift might have an impact. “I don’t think when people see Swift endorsed Biden they say, ‘Well, that’s who I’m going to vote for’,” said Matthew Harris, a political science. “It’s her ability to mobilise people. ”The often tight-lipped Swift has already quietly given a nod toward Biden’s 2024 run, approving her song “Only The Young” to be used in a pro-Biden ad in October.
It’s a fact his campaign knows all too well. “Please do not tell us that we need a Taylor Swift strategy. We are tracking,” quipped a recent communications job advertisement for his 2024 reelection bid.
And yet, in the highly polarised US political and media landscape, everything the superstar singer does or doesn’t do is likely to invite a simultaneous deluge of praise and firestorm of fierce criticism.
Swift is viewed favourably by 70% of Americans, the sort of numbers any president would kill for. Perhaps none more than Biden, whose approval ratings has dipped to 39% — the lowest of any recent leader at this point in their presidency, according to Gallup.
Swift’s 2020 endorsement of Biden, and her knack for using nonpartisan campaigns to re gister her “Swiftie” superfans to vote, doesn’t mean that politics comes without scrutiny for the superstar. As America has descended into hyperpartisanship, the singer’s previously apolitical stance increasingly came under fire — no matter if the frenzy was fed mostly by rumour and on social media.
At the same time, staying silent during the 2016 election bothered Swift personally, she would later say. The key between then and now, perhaps, is how much Swift has seen her stature grow as she breaks mu sic records, graces magazine covers and sees the press follow every detail of her life.
Her fans are mostly young women who have come of age in America’s hyperpolarised political era — and make up a key Democratic voting bloc.
But Biden’s numbers have dipped among the youth, especially as his administration has backed Israel in its war against Hamas. Swift, meanwhile, recently attended a fundraiser for aid for Palestinians.
According to a recent Harvard poll, the percentage of Americans aged 18-29 who “definitely” plan on voting has decreased from 57% to 49%, compared to those surveyed at this time in 2020. This is where Swift might have an impact. “I don’t think when people see Swift endorsed Biden they say, ‘Well, that’s who I’m going to vote for’,” said Matthew Harris, a political science. “It’s her ability to mobilise people. ”The often tight-lipped Swift has already quietly given a nod toward Biden’s 2024 run, approving her song “Only The Young” to be used in a pro-Biden ad in October.
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