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Twitter has launched its ad-revenue-sharing program for creators, and eligible Blue subscribers have already started receiving payments. Elon Musk first announced this initiative in February, but at the time, very few details were available about how it would work.
As per a tweet announcing the program, those eligible will receive a portion of the ad revenue generated from their posts, starting with replies.
Several high-profile users have reported receiving notifications about incoming deposits, claiming to a few thousands to ten thousand dollars. These rewards are based on ads shown in replies to eligible users’ content.
The first round of payouts for creators will amount to $5 million, as per Musk, and will be cumulative from February from now on.
What’s the revenue sharing criteria for Twitter creators
According to the support post, the revenue-sharing system is only available for Twitter Blue or Verified Organizations subscribers who have generated at least five million post impressions in each of the past three months.
Additionally, users will be subjected to a human review and must follow the Creator Subscriptions policies before getting paid through a Stripe account. Those who meet the requirements can apply for the program by going to the Monetization section in their account settings, and there will soon be an application process as it plans to expand eligibility to more creators.
There are certain limitations as well on which creators can earn money through its content monetization program.
Sexual content is not allowed to be monetized in accordance with Twitter’s standards. The monetization of content related to pyramid schemes, get-rich-quick schemes, violence, criminal activities, gambling, drugs, and alcohol is also prohibited. Additionally, if a creator attempts to monetize copyrighted content that they do not own, it is considered a violation.
The payouts come at a time when Twitter is facing challenges left and right. It has been sued for 500 million unpaid severance checks, and then Zuckerberg-owned Meta has been trying to dent Twitter’s declining traffic.
As per a tweet announcing the program, those eligible will receive a portion of the ad revenue generated from their posts, starting with replies.
Several high-profile users have reported receiving notifications about incoming deposits, claiming to a few thousands to ten thousand dollars. These rewards are based on ads shown in replies to eligible users’ content.
The first round of payouts for creators will amount to $5 million, as per Musk, and will be cumulative from February from now on.
What’s the revenue sharing criteria for Twitter creators
According to the support post, the revenue-sharing system is only available for Twitter Blue or Verified Organizations subscribers who have generated at least five million post impressions in each of the past three months.
Additionally, users will be subjected to a human review and must follow the Creator Subscriptions policies before getting paid through a Stripe account. Those who meet the requirements can apply for the program by going to the Monetization section in their account settings, and there will soon be an application process as it plans to expand eligibility to more creators.
There are certain limitations as well on which creators can earn money through its content monetization program.
Sexual content is not allowed to be monetized in accordance with Twitter’s standards. The monetization of content related to pyramid schemes, get-rich-quick schemes, violence, criminal activities, gambling, drugs, and alcohol is also prohibited. Additionally, if a creator attempts to monetize copyrighted content that they do not own, it is considered a violation.
The payouts come at a time when Twitter is facing challenges left and right. It has been sued for 500 million unpaid severance checks, and then Zuckerberg-owned Meta has been trying to dent Twitter’s declining traffic.
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