Vizio has agreed to pay $3 million in a class action lawsuit filed in 2018. The lawsuit claimed that Vizio falsely advertised its 120Hz and 240Hz “effective” refresh rates. However, Vizio denies any wrongdoing in the matter, according to the agreement.
The deadline for filing claims is March 30 2024, and evidence of ownership, such as proof of purchase or serial number, is required to qualify.
According to the plaintiffs, Vizio’s advertising is “false and misleading.” Some of their TVs are advertised with a “120Hz Effective Refresh Rate” or “240Hz Effective Refresh Rate,” this refers to the use of motion clarity technology to achieve the result. In reality, the native refresh rate of most of these TVs is only 60Hz. TV manufacturers use marketing terms like “effective refresh rate” to refer to motion-smoothing features that reduce motion blur
Apart from paying out for verified claims, Vizio has also agreed to stop the advertising practices and provide enhanced services and a limited one-year warranty to all Settlement Class Members. The claims will cover any TV purchased between April 30th, 2014, and the date of the agreement’s final approval, which is set for a hearing on June 20th, 2024.