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While sub-Rs 20,000 devices are driving volumes in the smartphone market in India, the smartphones priced above Rs 1 lakh too are seeing a blazing growth. According to a report in Economic Times, the demand for smartphones priced above Rs 1 lakh has surged up to 100% in a year. The companies that are leading this premium segment presently are Apple and Samsung. This has reportedly prompted Chinese rivals Oppo, OnePlus and Tecno to launch flagship ultra-premium handsets.
Apple seems set to report one of its best-ever quarter in India. The company’s latest-generation iPhones — iPhone 15 series — are running out of stock. The waiting period on Apple India store and at its most authorised retailers is running into weeks. According to third-party retailers, the demand has doubled since last year. Retailers said they are unable to service this high demand, with even several of the initial pre-bookings yet to be fulfilled. A leading retail chain told the publication that it has a few hundred pre-bookings of iPhone 15 Pro series yet to be delivered. But cancellations due to non-delivery are minimal, it said.
Waiting period for the Pro series is three to four weeks in the company-owned webstore.
Samsung too claimed overwhelming response to its latest foldable phones — Samsung Galaxy Z Flip 5 and Samsung Galaxy Z Fold 5. Samsung, too, has grown sales of its new Flip, Fold and Ultra smartphones by over 50%, compared to their previous models last year, an industry executive said.
Report says that scores of consumers – not just the well-off – are opting for devices with new form factors such as flip or fold, as well as top-notch specifications in camera, processors and memory, brands and retailers said. The wider penetration of EMI schemes in even small towns also boosts the trend, they said. Samsung’s new Flip 5 and Fold 5 – whose price goes up to Rs 1,84,999 – had pre-bookings of 150,000 units as compared to 100,000 units for their previous generation smartphones last year, another executive said. Samsung India president and chief executive JB Park recently said the success of Galaxy Z Flip5 and Galaxy Z Fold5 shows that Indian consumers are extremely sensitive to new innovations.
The phones went on sale in mid-August.
Ultra-premium growth
OnePlus is set to launch its first-ever folding phone in India, likely to be called OnePlus Open. Speculations suggest that it will be priced way over a lakh. Oppo too is set to launch its second Flip phone in India next week, Find N3 Flip.
Damyant Singh Khanoria, chief marketing officer of Oppo India, said that the company is expecting 2x more sales of its upcoming foldable model, Find N3 Flip, compared to the earlier flagship.
Techno too launched its folding phones in India this year. While the company launched Tecno Phantom V Flip at Rs 49,999 (8GB + 256GB), Tecno Phantom V Fold is priced at Rs 82,499 (12GB + 256GB).
Apple seems set to report one of its best-ever quarter in India. The company’s latest-generation iPhones — iPhone 15 series — are running out of stock. The waiting period on Apple India store and at its most authorised retailers is running into weeks. According to third-party retailers, the demand has doubled since last year. Retailers said they are unable to service this high demand, with even several of the initial pre-bookings yet to be fulfilled. A leading retail chain told the publication that it has a few hundred pre-bookings of iPhone 15 Pro series yet to be delivered. But cancellations due to non-delivery are minimal, it said.
Waiting period for the Pro series is three to four weeks in the company-owned webstore.
Samsung too claimed overwhelming response to its latest foldable phones — Samsung Galaxy Z Flip 5 and Samsung Galaxy Z Fold 5. Samsung, too, has grown sales of its new Flip, Fold and Ultra smartphones by over 50%, compared to their previous models last year, an industry executive said.
Report says that scores of consumers – not just the well-off – are opting for devices with new form factors such as flip or fold, as well as top-notch specifications in camera, processors and memory, brands and retailers said. The wider penetration of EMI schemes in even small towns also boosts the trend, they said. Samsung’s new Flip 5 and Fold 5 – whose price goes up to Rs 1,84,999 – had pre-bookings of 150,000 units as compared to 100,000 units for their previous generation smartphones last year, another executive said. Samsung India president and chief executive JB Park recently said the success of Galaxy Z Flip5 and Galaxy Z Fold5 shows that Indian consumers are extremely sensitive to new innovations.
The phones went on sale in mid-August.
Ultra-premium growth
OnePlus is set to launch its first-ever folding phone in India, likely to be called OnePlus Open. Speculations suggest that it will be priced way over a lakh. Oppo too is set to launch its second Flip phone in India next week, Find N3 Flip.
Damyant Singh Khanoria, chief marketing officer of Oppo India, said that the company is expecting 2x more sales of its upcoming foldable model, Find N3 Flip, compared to the earlier flagship.
Techno too launched its folding phones in India this year. While the company launched Tecno Phantom V Flip at Rs 49,999 (8GB + 256GB), Tecno Phantom V Fold is priced at Rs 82,499 (12GB + 256GB).
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